Words Build. Words Break.
In 40 Days, Learn the Difference.

4.7/5 by 48,215+ customers

Zip It: The Keep It Shut 40-Day Challenge
by Karen Ehman

Zip It is the 40-day challenge built on Karen Ehman's New York Times bestseller Keep It Shut.

Just 5–7 minutes a day - one verse, one story, one honest reflection, one prayer - to help you speak with more grace and a lot less regret.

Guarantee Icon Free Shipping
60-Day Money-Back Guarantee, No Question Asked!
FREE SHIPPING
SECURED CHECKOUT
SATISFACTION GUARANTEED
4.8/5 Customer Rating
FREE SHIPPING
SECURED CHECKOUT
SATISFACTION GUARANTEED
4.8/5 Customer Rating
FREE SHIPPING
SECURED CHECKOUT
SATISFACTION GUARANTEED
4.8/5 Customer Rating
FREE SHIPPING
SECURED CHECKOUT
SATISFACTION GUARANTEED
4.8/5 Customer Rating

Customer Testimonials

Built on a New York Times bestseller. Walked by readers who came back changed.

Excellent 4.7/5 based on 48,215+ customer reviews

Our Mission

Why We Exist

We started Primework on a simple belief: the smallest daily habits create the biggest changes in a life. Not overnight overhauls — quiet, repeatable practices that, five minutes at a time, reshape how we live, work, and treat the people around us.

Few habits matter more than the words we choose. We speak them at the dinner table, in the group chat, in the meeting, in the moment we wish we could take back. That's why we put Zip It at the heart of what we offer — a 40-day practice that doesn't ask you to be perfect, just present. To pause before you speak. To choose grace, even now.

Because words can wound or they can heal. We're here to help you put more healing into the world, one day at a time.

What Make Us Different

Just 5–7 Minutes a Day

Short daily readings designed to fit a real morning. Easy to start, easy to keep.

Built on a Bestseller

The 40-day challenge born from Karen Ehman's New York Times bestseller Keep It Shut — by popular reader demand.

A Complete Daily Rhythm

Every day gives you a verse, a story, reflection questions, a challenge, and a prayer prompt. Structure that actually moves you.

Gentle, Lasting Change

Run it 40 days straight or as an 8-week, Monday-to-Friday challenge. No pressure — just steady, real transformation.

60-Day Money-Back Guarantee

We're so confident in the quality of our product that we offer a satisfaction guarantee. If you're not completely satisfied with your purchase, simply return the item within 60 days for a full refund.

Shop Now! Risk Free!
100% Satisfaction
Fast Shipping
Easy Returns

60-Day Money-Back Guarantee

We're so confident in the quality of our product that we offer a satisfaction guarantee. If you're not completely satisfied with your purchase, simply return the item within 60 days for a full refund.

Shop Now! Risk Free!
100% Satisfaction
Fast Shipping
Easy Returns