We started Primework on a simple belief: a child's curiosity is the most valuable thing they own — and it shouldn't need a charger. The most switched-on kids we know aren't the ones with the most apps. They're the ones who've learned that the real world, looked at closely, is stranger and funnier than anything on a screen.

Nothing proves that like a backyard. Under the lawn, inside the compost heap, in that dark patch beneath the porch, an entire workforce is on shift right now. That's why we put The Secret Jobs of Backyard Creatures at the heart of what we offer: 50 creatures with ridiculous job titles, riddles and hidden objects on every page, and honest, accurate nature underneath every joke. No textbook language. No lectures. Just the kind of book kids quote back at the dinner table.

Because no child should think the world outside is boring. We're here to hand them the field guide — and watch them run outside to check for themselves, one creature at a time.